Your sneakers are an investment - whether they are limited edition drops or everyday favourites. Here is our professional guide to keeping them looking their best.
Daily Maintenance
The key to long-lasting sneakers is prevention. Here is what you should do after every wear:
Quick Wipe Down
Use a soft, dry cloth to remove surface dust and dirt. This takes 30 seconds and prevents grime from setting into the material.
Proper Storage
Always store sneakers in a cool, dry place. Use shoe trees or stuff them with tissue paper to maintain their shape. Avoid direct sunlight, which can yellow white materials and fade colours.
Rotation
If possible, rotate between pairs. Giving sneakers a day off between wears allows materials to breathe and moisture to evaporate.
When to Get a Professional Clean
Some situations call for expert attention:
- Stubborn stains that will not budge with home methods
- Suede or nubuck materials that require specialist care
- White soles that have yellowed or greyed
- Delicate materials like mesh or knit uppers
At London Shoeshine, our Sneaker Refresh (from GBP 20) covers quick maintenance, while our Sneaker Deep Clean (from GBP 30) is a thorough restoration for pairs that need serious attention.
Pro Tips from Our Team
- Never machine wash - it damages adhesives and can warp the shape
- Air dry only - heat from radiators or hairdryers can crack materials
- Protect before you wear - a good water-repellent spray is your best friend
- Act fast on stains - the longer you wait, the harder they are to remove
Pick-Up and Delivery
Based in Canary Wharf or surrounding areas? We offer a convenient pick-up and delivery service. Book your sneaker care today.